“In energy, software, and just about every other pursuit, it’s a mistake to think of innovation only in the strict, technological sense. Innovation is not just a matter of inventing a new machine or some new process; it’s also coming up with new approaches to business models, supply chains, markets, and policies that will help new inventions come to life and reach global scale. Innovation is both new devices and new ways of doing things.” -Bill Gates
“When you pay more for an electric car, a heat pump, or a plant-based burger, you’re saying “there’s a market for this stuff. We’ll buy it.” If enough people send the same signal, companies will respond-quite quickly…” -Bill Gates
“Countries like the United States shouldn’t see investing in clean energy R&D as just a favor to the rest of the world. They should also see it as an opportunity to make scientific breakthroughs that will give birth to new industries composed of major new companies, creating jobs and reducing emissions at the same time”. -Bill Gates